פרטי הקורס

Module 1: Introduction to Digital Product Management

• Understanding the role and importance of digital product management
• Overview of the digital product lifecycle and key responsibilities
• Exploring the skills and qualities of a successful product manager

Module 2: Market Research and User-Centric Design

• Conducting market research to identify user needs and market opportunities
• Applying user-centric design principles to create intuitive and engaging digital products
• Utilizing user personas, customer journey maps, and user testing techniques

Module 3: Product Strategy and Roadmapping

• Defining product vision, goals, and strategies
• Developing a product roadmap and prioritizing features
• Applying agile methodologies for iterative product development

Module 4: Product Requirements and Agile Development

• Gathering and documenting product requirements
• Collaborating with development teams using agile methodologies (e.g., Scrum, Kanban)
• Managing product backlogs, sprints, and releases

Module 5: UX/UI Design and Prototyping

• Understanding the fundamentals of user experience (UX) and user interface (UI) design
• Creating wireframes, mockups, and prototypes to visualize product concepts
• Conducting usability testing and refining designs based on user feedback

Module 6: Product Launch and Go-to-Market Strategy

• Planning and executing a successful product launch
• Developing go-to-market strategies, including pricing, positioning, and marketing campaigns
• Monitoring product performance and collecting user feedback post-launch

Module 7: Product Analytics and Data-Driven Decision Making

• Utilizing product analytics tools to track and measure key performance indicators (KPIs)
• Analyzing user behavior and feedback to drive data-driven product decisions
• Implementing A/B testing and experimentation to optimize product features

Module 8: Product Lifecycle Management and Iterative Improvement

• Managing the product lifecycle from introduction to retirement
• Continuously iterating and improving the product based on user feedback and market insights
• Balancing maintenance, enhancements, and new feature development

Module 9: Stakeholder Management and Cross-Functional Collaboration

• Effective communication and collaboration with cross-functional teams
• Managing stakeholder expectations and addressing conflicts
• Influencing and aligning stakeholders towards product success

Module 10: Emerging Trends and Future of Digital Product Management

• Exploring emerging technologies and trends shaping the digital product landscape
• Adapting to evolving customer needs and market demands
• Continuous learning and professional development in digital product management
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